Content
OVERVIEW
Content is the heart of communication in our designs. We strive to create content that is clear, concise, and engaging, prioritizing readability and understanding. Our focus is on using plain language that speaks directly to our audience, structuring information in a logical manner, and making sure that every word counts. Through thoughtful content design, we aim to create an enjoyable and efficient user experience.
Usage Guidelines
DON'T
DON'T
DON'T present large unbroken blocks of text.
DO
DO
DO structure content clearly with headings and bullet points.
DON'T
DON'T
DON'T use complex or confusing sentence structures.
DO
DO
DO use inclusive and plain language.
DON'T
DON'T
DON'T ignore the cultural context and potential for varied interpretations of your content.
DO
DO
DO break large blocks of text into readable segments.